Privacy Policy

Last updated: 8 September 2026

This Privacy Policy explains how Pure Drone Ltd, trading as Pure Drone, collects, uses, stores and shares personal information when you visit puredrone.co.uk, create an account, place an order, contact us, subscribe to marketing or otherwise use our website and services.

Pure Drone Ltd, trading as Pure Drone, is responsible for deciding how and why your personal information is used and is the data controller for the purposes described in this policy.

CONTACT DETAILS

Pure Drone Ltd

Registered office and postal address:
The Granary
Ardley Road
Bucknell
Bicester
OX27 7HW
United Kingdom

Email:
support@puredrone.co.uk

Website:
puredrone.co.uk

OUR RELATIONSHIP WITH SHOPIFY

Our online store, checkout and customer-account services are powered by Shopify.

Shopify processes personal information to provide and improve the ecommerce platform, payment, checkout, account, security and related services used by Pure Drone.

Information submitted through our store may therefore be processed by Shopify and its service providers in the United Kingdom and other countries.

You can learn more about Shopify's processing of personal information at:

https://privacy.shopify.com/en

PERSONAL INFORMATION WE COLLECT

Depending on how you interact with Pure Drone, we may collect the following information.

Contact and identity information:

- Name
- Email address
- Telephone number
- Billing address
- Delivery address
- Business or company name where supplied

Order and transaction information:

- Products viewed or purchased
- Basket contents
- Order history
- Returns, refunds and cancellations
- Delivery and tracking information
- Payment status and transaction references
- Communications relating to an order

Payment information:

Payments are processed through Shopify Checkout and the payment providers made available there.

Pure Drone does not normally receive or store your complete payment-card details.

Customer-account information:

- Email address
- Saved addresses
- Order history
- Account preferences
- Account access and security information managed through Shopify

Communications:

- Customer-support enquiries
- Product and compatibility questions
- Warranty claims
- Returns correspondence
- Reviews, feedback and survey responses
- Other information you choose to provide

Technical and usage information:

- IP address
- Browser and device type
- Operating system
- Website activity
- Pages viewed
- Referral source
- Approximate location
- Cookie and consent choices
- Security and fraud-prevention information

Marketing information:

- Newsletter subscription status
- Marketing preferences
- Interaction with marketing emails
- Advertising and campaign information where permitted

Product reviews and submitted content:

- Review text
- Ratings
- Photographs or videos
- Display name
- Other information submitted with a review

HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

- Directly from you when you place an order, create an account, contact us, submit a review or subscribe to marketing
- Automatically when you use our website, subject to your cookie choices
- From Shopify and payment providers
- From delivery carriers and fulfilment providers
- From fraud-prevention and security providers
- From advertising, analytics and marketing providers where permitted
- From manufacturers or suppliers when dealing with a technical or warranty claim
- From publicly available sources where lawful and relevant

HOW AND WHY WE USE PERSONAL INFORMATION

Processing orders and providing our services

We use personal information to:

- Process and fulfil orders
- Take and verify payment
- Arrange dispatch and delivery
- Send order and tracking communications
- Manage customer accounts
- Process cancellations, returns and refunds
- Provide customer service
- Manage manufacturer warranty claims

Our lawful basis is that the processing is necessary to perform our contract with you or to take steps at your request before entering into a contract.

Customer support and technical assistance

We use information you provide to answer questions, provide compatibility guidance, investigate faults and resolve complaints.

Our lawful basis is performance of our contract where the enquiry relates to an order, and our legitimate interests in providing effective customer service and operating our business.

Safety, security and fraud prevention

We may use personal information to:

- Verify payments and account activity
- Detect or prevent fraud
- Protect customers and our systems
- Investigate suspicious or malicious activity
- Enforce our terms and policies

Our lawful basis is our legitimate interests in protecting Pure Drone, Shopify, our customers and other parties, and compliance with legal obligations where applicable.

Legal, regulatory and record-keeping purposes

We may process personal information to:

- Maintain accounting and transaction records
- Respond to legal claims or disputes
- Comply with tax, consumer-protection and regulatory requirements
- Respond to lawful requests from public authorities
- Establish, exercise or defend legal rights

Our lawful basis is compliance with legal obligations and our legitimate interests in protecting and administering our business.

Improving our website and services

We may use website, order, support and usage information to:

- Understand how the website is used
- Identify technical problems
- Improve navigation and performance
- Improve product descriptions and technical information
- Develop our range and services
- Measure the effectiveness of promotions

Where this involves strictly necessary technology, the lawful basis is our legitimate interests in operating and improving our website.

Where it involves non-essential cookies, analytics or similar tracking technologies, we rely on your consent.

Email marketing and newsletters

Where you have subscribed or where another lawful basis permits it, we may send:

- Product launches
- Stock updates
- Offers and promotions
- Pure Drone news
- FPV-related content

For marketing requiring consent, our lawful basis is your consent.

You may unsubscribe at any time using the link in a marketing email or by contacting:

support@puredrone.co.uk

Unsubscribing from marketing does not prevent us from sending necessary messages about orders, accounts, security or customer-service matters.

Personalised advertising

With your consent where required, we may use cookies, pixels and related technologies to:

- Measure advertising performance
- Understand interactions with advertisements
- Display advertising relevant to your activity or interests
- Create or use advertising audiences

Our lawful basis is consent where consent is required.

You may reject non-essential cookies or change your choices using the website's cookie controls.

Product reviews

We may process and publish reviews, ratings and submitted media to help customers understand products and to improve our services.

Our lawful basis is your consent where you voluntarily submit content for publication and our legitimate interests in collecting genuine customer feedback.

You may ask us to remove personal information contained in a review, subject to applicable legal and record-keeping requirements.

WHO WE SHARE PERSONAL INFORMATION WITH

We may share personal information where necessary with:

- Shopify
- Payment providers
- Delivery carriers, including Royal Mail, Evri and other carriers selected for an order
- Manufacturers and suppliers involved in warranty or technical claims
- IT, website-hosting and cloud-service providers
- Customer-support providers
- Analytics and advertising providers, subject to cookie and consent choices
- Email and marketing-service providers
- Review and feedback platforms
- Accountants, insurers, professional advisers and legal representatives
- Fraud-prevention and security providers
- Regulators, courts, law-enforcement agencies or public authorities where legally required
- A purchaser, investor or adviser in connection with a genuine sale, restructuring or transfer of the business

We only provide information reasonably necessary for the relevant purpose.

We do not sell personal information for money.

COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies.

Some cookies are strictly necessary for:

- Website operation
- Checkout
- Shopping baskets
- Customer accounts
- Security
- Fraud prevention
- Remembering privacy choices

Other cookies may be used for:

- Analytics
- Advertising
- Marketing measurement
- Personalisation
- Improving website performance

Non-essential cookies will not be used where consent is required unless you choose to accept them.

The cookie banner provides options to accept or reject non-essential cookies.

You may also change your preferences later using the available privacy controls.

Further information will be provided through our cookie banner and cookie settings.

INTERNATIONAL TRANSFERS

Shopify and some service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required.

These may include:

- A UK adequacy decision
- The UK International Data Transfer Agreement
- The UK Addendum to approved Standard Contractual Clauses
- Another lawful transfer mechanism

DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security and dispute-resolution requirements.

Typical retention periods include:

- Order, payment and accounting records: generally up to six years after the relevant transaction or financial period
- Customer-account information: while the account remains active and for a reasonable period afterwards
- Customer-support and warranty correspondence: for as long as necessary to resolve the matter and manage related legal or warranty obligations
- Marketing information: until you unsubscribe, withdraw consent or the information is no longer required
- Cookie and consent records: for as long as reasonably necessary to demonstrate and manage your choices
- Fraud and security information: for as long as reasonably necessary to investigate and prevent misuse

We may retain limited information after an unsubscribe or deletion request where necessary to respect your preference, comply with the law or establish or defend legal claims.

SECURITY

We use reasonable technical and organisational measures intended to protect personal information against:

- Unauthorised access
- Loss
- Misuse
- Alteration
- Disclosure
- Destruction

No method of transmission or storage is completely secure.

Customers should not send payment-card details, passwords or highly sensitive information through ordinary email.

YOUR DATA-PROTECTION RIGHTS

Depending on the circumstances, UK data-protection law may give you the right to:

- Request access to your personal information
- Request correction of inaccurate or incomplete information
- Request deletion of personal information
- Request restriction of processing
- Object to certain processing
- Receive certain information in a portable format
- Withdraw consent where processing is based on consent
- Object to direct marketing at any time
- Complain to the Information Commissioner's Office

These rights are not absolute and may be subject to legal exceptions.

We may need to verify your identity before acting on a request.

To exercise a right, contact:

support@puredrone.co.uk

We will respond within the period required by applicable law.

MARKETING CHOICES

You may stop receiving marketing communications by:

- Clicking the unsubscribe link in a marketing email
- Changing available marketing preferences
- Emailing support@puredrone.co.uk

You will still receive transactional or service messages where necessary, including order confirmations, delivery information, account security messages and responses to support requests.

CHILDREN'S INFORMATION

Our store is not intended specifically for children.

We do not knowingly collect personal information from a child who is not legally able to provide it or enter into the relevant transaction.

If you believe a child has provided personal information improperly, contact:

support@puredrone.co.uk

THIRD-PARTY WEBSITES

Our website may link to websites operated by third parties, including:

- Manufacturers
- Delivery providers
- Social-media platforms
- Payment providers
- Technical resources

Their privacy practices are governed by their own policies.

Pure Drone is not responsible for the privacy, content or security practices of third-party websites.

COMPLAINTS

support@puredrone.co.uk

You also have the right to complain to the UK Information Commissioner's Office.

Information Commissioner's Office

Website:
https://ico.org.uk/make-a-complaint/

CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes in:

- Our business
- Shopify functionality
- Services and suppliers
- Legal requirements
- Data-processing practices

The updated version will be published on our website with a revised "Last updated" date.

For privacy questions or requests, contact:

Pure Drone Ltd

Registered office and postal address:
The Granary
Ardley Road
Bucknell
Bicester
OX27 7HW
United Kingdom

Email:
support@puredrone.co.uk

Website:
puredrone.co.uk